Redesign Concept Letterboxd

LetterBoxd

Revamped the Letterboxd Website. The process encompassed the entire design journey, from creating a new Brand Identity logo to developing a high-fidelity prototype. This included crafting mood boards to establish the website's overall aesthetic and making informed decisions on fonts and color themes to build a cohesive brand identity.

Role

Lead Designer

Timeline

Aug - Dec 2022

Skills

Typography

Color Theory

Brand Design

UI Design

Tools

Figma

Coolors.co

Photoshop

PROJECT OVERVIEW

What is Letterboxd?

Letterboxd is a social film discovery and journaling platform. The users can rate, review and follow members on Letterboxd.

Why this website?

I have been using Letterboxd for around 5 years and it has numerous features which the users can only come across after they use it a few times. Since this website has a lot to offer, I feel the features are hidden and are difficult to discover. This website has a huge potential to improve the user experience.

Redesign elements

I chose to redesign 5 crucial pages on this website - landing page, homepage, members page, profile page, and Journal page. These pages are already present on the website however they did not follow User interface principles and lacked a visual aesthetic. It was hard to understand what the website had to offer when the user first opened the website. I chose to add textual and visual cues to assist the user in developing a deeper understanding of what the website is about.

PERSONAS

SWOT ANALYSIS

MOODBOARD

Viewers might have

contrasting opinions on a movie,

depicted by a set of human emotions.

Berkshire Swash & Montserrat font

Classic neutral

color palette

Feature to hide spoilers

whenever someone

posts a review hinting

any kind of spoilers

Movie discovering & journaling platform

Logo Design

Descriptor Words

MOVIES

STREAMING

REVIEWS

DIARY

DISCOVER

Filmdom

Drive-in

Comedy

Popcorn

Theater

Ratings

Actor

Cast

Genre

Netflix

Hulu

Disney

Television

internet

wifi

remote

list

rank

mobile phone

good

bad

stars

helpful

critiques

article

notice

evaluationstories

feedback

comment

response

journal

log

record

write

paper

pen

book

bindings

calendar

organize

note

blog

documentarchive

explore

find

hike

adventure

recognizeglimpse

compass

lookout

idea

invent

plan

Design Principles

1. Symmetrical Balance

There are a total of 6 reel knobs which are placed such that they follow the symmetrical balance principle.

2. Continuity

Since the logo does not have intricate details to represent a movie reel, the line following from the bottom of the logo to the end of the page gives a visual cue about what this logo illustrates. This moves the user’s eye across the logo.

BUSINESS CARDS

WIREFRAMES

EXECUTION

WELCOME TO LETTERBOXD

Proportion

The hero section image is larger than the ones on the carousel in the bottom of the page. The reason to add just one image was to ensure the landing page is not too cluttered and noisy. The hero section headline text size is 48px which attracts the user’s focus in the center.

Symmetry

The landing page has symmetrical balance - line of symmetry being in the the center of the page. Composing all the content in the center of a frame doesn’t strain the eyes and reduces distractions.

HOMEPAGE

Symmetrical Balance

The webpage has 4 cards under each category which are equally spaced on the screen. This shows a symmetry across the whole page and lays out an organized look of the page.

Symmetry

The add to watchlist icon fills with a yellow color when clicked. This provides instantaneous feedback to the user and lets them know that the specific movie has been added to their watchlist.

PROFILE

Navigation

The content on this page is placed keeping the principle of glanceability in mind. The stats, demographic information, external links and pinned(favorite) films are on the top of the page. The menu items allow easier navigation across the webpage when a user wishes to look for specific information.

Grids

This page composes two grid systems - column and hierarchical. This combination is easily scannable as the content is diverse.

JOURNAL

Metaphors

The speaker icon in the article description provides a visual cue to the users that the article has the feature of dictation.

Menus

The journal page has a lot of information contained in it. I have added menu items - Journal, Archives, Podcasts, and Newsletters to divide the content and make it more organized. With menus, it becomes easier to look up a particular article.